About Us

Hello from CrunchLabs! We’re a very small team (like, as in, literally 4 people) of design and engineering nerds led by Mark Rober, our Head Nerd & former NASA engineer. The CrunchLab itself is a massive, Willy Wonka-style factory of creativity in the bay area, where we create each original, buildable engineering toy & every super fun (and science-packed) video from scratch.

Our goal is to show kids and kids at heart how to Think Like an Engineer. To us, thinking like an engineer isn’t about a profession or degree path, it’s a hands-on approach that helps you accomplish whatever you set your mind to. Even if that’s… starting a toy company! We hope you have as much fun with our toys as we do.

- The CrunchLabs Team